About the Author: Carl Hendy
Professional Background
Carl Hendy is the founder of Audits.com and brings over 20 years of commercial SEO, ecommerce strategy, and investor advisory experience across highly competitive global sectors — including iGaming, finance, travel, fashion, and health.
Carl has previously developed and led SEO strategies for some of the world's most recognised brands, including BlackRock, British Airways, Aviva, Groupon, John Lewis, O2, Eventbrite, Marks & Spencer, Audley Travel, and BetFair. His experience in regulated and competitive industries gives him a uniquely rigorous approach to evaluating digital platforms — including online casinos.
iGaming Expertise
Carl's work in the iGaming sector covers both technical SEO strategy and regulatory compliance evaluation. He approaches casino reviews with the same due-diligence discipline he applies to advising Venture Capital and Private Equity firms — looking beyond marketing claims to examine actual operational standards, licensing frameworks, payment reliability, and player protection measures.
His analytical, commercially pragmatic style means reviews prioritise what actually matters to players: payout reliability, bonus fairness, game quality, and support responsiveness — not superficial design choices.
Career Highlights
- Founder of Audits.com — specialising in SEO audits and organic growth strategy
- Previously Co-Owner, Strategist, and Board Member at Reddico Digital (acquired by SideShow Group, November 2021)
- Former Global Head of SEO at the UK's largest SEO agency
- Former VP of SEO at the largest independent digital marketing agency in Europe
- Advisor to global Venture Capital and Private Equity companies on organic growth and due diligence
Editorial Standards
All casino reviews published on ignition-casino-reviews.com are based on independent testing, verified player feedback, and analysis of publicly available regulatory information. Commercial affiliate relationships do not influence review scores, editorial positions, or the publication of negative player reviews. Our standards prioritise accuracy, player protection, and honest assessment over promotional incentives.
Contact the Author
For editorial enquiries: [email protected]